Team Single

Executive Overview

Seeta bint Nawaf Alshammari is a distinguished legal expert and Partner at Tasheel Law Firm, bringing 13 years of specialized experience in corporate law, regulatory compliance, and business structuring. She is a trusted advisor to cosmetics, personal care, retail, FMCG, and e-commerce businesses, offering strategic legal solutions that ensure regulatory compliance, risk mitigation, and market expansion.

Seeta has extensive experience in dispute resolution, successfully representing multinational beauty and consumer brands in SFDA investigations, product recalls, advertising compliance matters, and consumer litigation. Her deep knowledge of Saudi Arabia’s evolving legal landscape allows her to proactively manage compliance risks, negotiate retail and distributor agreements, and defend clients in regulatory enforcement cases.

Education and Qualifications

  • Law Diploma – Kuwait University
  • Bachelor of Islamic Sharia – Imam Mohammad Ibn Saud Islamic University

Practice Areas and Industry Sectors

  1. Practice Areas:

    • Corporate Law
    • Regulatory Compliance
    • Business Structuring
  2. Industry Sectors:

    • Cosmetics & Personal Care
    • Retail & E-commerce
    • Consumer Goods & FMCG
    • Regulatory & Compliance
    • Advertising & Marketing

 

Notable Experience

  1. Regulatory Defense in a Product Non-Compliance Case: Represented a cosmetic brand in an SFDA investigation regarding product labeling violations. Successfully mitigated regulatory penalties by demonstrating compliance with ingredient disclosure requirements.
  2. Retailer Dispute Resolution in the Cosmetics Sector: Negotiated a contractual dispute with a major beauty retailer regarding distribution terms and promotional claims compliance, ensuring a settlement that preserved market access for the client.
  3. Consumer Litigation for a Skincare Brand: Defended an international skincare brand against multiple consumer complaints filed with the Saudi Consumer Protection Authority. Successfully argued compliance with return policies and product claims substantiation, leading to case dismissals.
  4. Advertising Claims Compliance Dispute: Represented a global personal care brand in an investigation by the Ministry of Commerce over allegedly misleading advertising claims. Achieved regulatory clearance after revising marketing disclosures to align with SFDA guidelines.
  5. Product Recall Risk Mitigation for a Cosmetics Manufacturer: Provided crisis management legal counsel for a cosmetics company facing an SFDA-mandated recall, negotiating a corrective action plan that allowed the brand to avoid a full market withdrawal.
  6. E-commerce Compliance Dispute in the Retail Sector: Successfully defended an online beauty retailer against claims of consumer fraud and deceptive pricing, proving adherence to Saudi e-commerce regulations and securing regulatory approval of business practices.

Professional Affiliations and Memberships

  • Member of Saudi Bar Association – Licensed Attorney – Saudi Arabia